A lot of customers ask us to send them FitKits, because they can't print out their own. It turns out that most of these customers have a smartphone. So the obvious solution was an iPhone app, to enable guys to measure up and submit their requirements that way, without having to print out a FitKit.

We started work on our app in late 2011. After a LOT of long nights, and many many hours of coding, we were finally ready to submit. We waited nervously for a response from Apple, and were really disappointed to get this response from "RC" at Apple:

"We found that your app measures the user's penis which many audiences would find objectionable. As per App Store guideline 16.1: Apps that present excessively objectionable or crude content will be rejected."

This seemed a little harsh. After all - TheyFit is a custom fit condom company. We need guys to measure their penises in order to find the perfect fitting condom, not for fun (although it is fun!).

After many conversations with "RC" at Apple, we made a few adjustments to the App. We resubmitted just before the end of the year, and crossed our fingers. 
Unfortunately "RC" rejected the App again, and cited, again, that the concept of using an iPhone to get the right fit of condom was considered by Apple to be obscene.

So we tweaked the App for a THIRD time, and resubmitted it in early 2012. Apple rejected again, and said: 

"As per App store rule 2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected. 
We found that the features and/or content of your app were not useful or entertaining enough, or your app did not appeal to a broad enough audience, to be in compliance with the App Store Review Guidelines.

Bizarrely, this felt like progress. The last thing the App was meant to be was entertaining! It served a very serious purpose - helping guys get the right size of condom.

So again, we got on the phone with "RC" at Apple. Rather strangely he immediately back-tracked, claiming that the reason for the rejection of version 3 wasn't 2.12, as stated in the rejection email, but actually 16.1 (the obscenity rule). He suggested giving up and making a HTML5 App instead.

At this point, the App design, coding and submission had cost a LOT of money - in the region of $10,000. So we parked the idea, and didn't think much more about it.

So.... it was very surprising, in early 2013, to see "RC" at Apple approve an app that actually instructed the user to hold his erection against the side of the iPhone, in order to find out what size of condom he should buy.

That felt like double standards to us.